For Any Standard Businesses
Facebook has some incredible sources to collect audience data
Messenger
Messenger has 1.3 Billion monthly active users and tracking 35 Billion messages every single day
Instagram has 1 Billion monthly active users and 64% of them are of 19-24 are group
WhatsApp has 1.5 Billion monthly active users and tracking 65 Billion messages per day
Facebook has 2.5 Billion monthly active users and over 1.75 Billion loyal users update their activities everyday
Facebook has some marketer driven process to generate leads using facebook marketing
1
Facebook Track & Store Algorithm
Facebook tracks each and every tiny activity of user and store in its database. It collects data from multiple sources like Facebook, Messenger, Instagram, Whatsapp and Audience Network. The available user’s data use to target the audiences and generate leads for the advertiser.
2
Facebook Bucket System
Facebook has different different bucket system for multiple interests. So when people show interest in specific content, as per the Facebook algorithm, it put the person in the corresponding bucket of interest. Then when a marketer tries to target a specific interest of people, Facebook shows the ads to the specific category of people who are in the respective interest of bucket.
3
Facebook Audience Insight
We can say Facebook Audience Insight is a gift from Mark Zuckerburg to all the marketers. Audience insight allows the marketer to play around all the available information stored about the audience in the Facebook database, and to set up targeting accordingly.
4
Various Targeting Options
There are multiple options to target your niche audience. Like if you want to target people who are interested in Fashion and are of 18 – 29 age group, then Instagram is the best place to run ads and get most of the sales. We need to use diff. diff. campaign objectives and platform placements in order to get leads for diff. diff. Business industry.
5
Dynamic Re-targeting System
Finally, when Facebook experience some data in your Facebook Pixel, this is the stage when Facebook really start working for the campaigns more efficiently. Here marketer can re-target the audience in Facebook or Dynamically, for example, if someone visits your sales page and the ‘View Count’ Pixel is fired, you can retarget the same audience time to time, where ever the particular user goes online, Facebook will show him/her the particular re-targeting ad. This process increases the conversion drastically.
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